Flat fee, never % of ad spend
The common industry model is a 10-20% cut of your ad spend, which can misalign incentives when you scale. We charge a flat retainer. Your goal (lower cost per lead) and ours (keep the retainer) stay aligned.
Service 004 · The Hunter Show up when buyers search.
Show up when buyers search.
Pay for leads, not clicks.
Search, Display, YouTube, Shopping, Performance Max, with AI bidding that chases high-intent buyers. Flat fee, never % of ad spend.
Google Partner perk: Free Google Ads credit for new accounts when you start with us.
— What we run
Five surfaces. One funnel.
Google Search
High-intent buyers · keyword targeting
Display & YouTube
Awareness · retargeting · video
Performance Max
AI-driven · all surfaces · auto
Shopping Ads
Product feeds · e-commerce · catalog
AI Bidding
Real-time · intent-based · CPA
What we focus on
The highest-intent click. At the lowest defensible cost.
AI bidding is only as good as the signals you feed it. We focus on conversion data quality, keyword intent grading, and creative iteration speed. The auction does the rest.
- Conversion tracking audited before any spend
- Negative keyword discipline from day one
- Weekly monitoring with mid-week signal checks
- Flat fee, never a percentage of ad spend
Methodology
Four steps. No black box.
Weekly monitoring with quick checks on key signals between reports. We don't let bad campaigns drain your budget waiting for monthly reviews.
- 01
Audit current spend
We pull your last 90 days of Google Ads data. Identify wasted spend, mismatched keywords, untracked conversions. You get a direct first call, what to fix, what to scale.
- 02
Setup conversion tracking
Before launching new campaigns, we lock down conversion tracking. Forms, calls, purchases, signups, every meaningful action captured. Without this, AI bidding is flying blind.
- 03
Launch & optimise
Campaigns go live with proper structure (Search + retargeting at minimum, Performance Max if scoped). Weekly monitoring with quick checks on key signals. Bad keywords killed fast, winners get more budget.
- 04
Monthly report + call
Spend, clicks, leads, cost per lead, lead quality. Plain numbers, not 30-page dashboards. 30-minute call to plan next month's focus.
— What you get
Campaigns. Tracking. Reports.
Every month you get a clear, client-ready account audit. Health score, where the money goes, what's working, and exactly what we'll do next. Not a data dump.
Google Ads Account Audit
Sample Client Sdn Bhd
CID 482-••••-3190 Last 90 days Private
62
Fair
Health
62
▲ 14 vs prior
Spend
RM 48,210
current window
Conversions
312
▲ 23%
CPA
RM 154
▼ 18%
ROAS
3.8×
▲ 0.6×
Account health score
Health by dimension
Conversion tracking40
Wasted spend58
Account structure78
| Campaign | Type | Spend | Conv. | CPA |
|---|---|---|---|---|
| Brand — Search | Search | RM 6,140 | 118 | RM 52 |
| Catalog Sales | Performance Max | RM 22,800 | 142 | RM 161 |
| Prospecting | Demand Gen | RM 12,300 | 38 | RM 324 |
62 → 80
health score target
RM 9.2k
monthly spend at stake
4
ads blocked
12
actions · 3 phases
Source: Google Ads API. Last 90 days: spend, conversions, CPA, ROAS, policy status.
Sample report. Illustrative mock-up for demonstration only. All figures, names and account IDs are fictional. No real client data is shown.
Every month you also get:
- A 1-page audit of your last 90 days of Google Ads spend, what worked, what wasted money.
- A campaign plan covering Search, Display, YouTube, Shopping, or Performance Max as needed.
- 3-5 ad copy variants per campaign, written in-house, not outsourced.
- Conversion tracking setup so every lead and sale is captured accurately.
- AI-driven bidding strategies that adjust your bids in real time based on intent signals.
- Negative keyword lists + ongoing pruning so you don't pay for irrelevant clicks.
- A 1-page monthly performance report and a 30-minute strategy call.
Why us
Four things that protect your ad budget.
AI bidding done right
Performance Max and AI bidding only work if conversion tracking is solid. We set the foundation before turning AI loose, so it doesn't optimise toward the wrong thing.
Weekly monitoring, not monthly
Bad campaigns waste budget fast. We monitor weekly with quick mid-week checks on key signals. Kill losers within days, not 30-day reporting cycles.
Creative optimisation, better conversion results
Display creatives are designed in-house with the best Google practices in mind. New and optimised variants ship in days with proven results.
— Proof
Why businesses trust Media Funnel
RM 1.2M+
ad spend managed
58,000+
leads & sales generated
100M+
ad impressions delivered
2.8M+
clicks driven
★ MARKies 2023 Gold Free Google Ads credit for new accounts “They audited our last 90 days, cut the wasted spend, and our cost per lead dropped within the first month. The flat fee means no surprises.”
[Client name]
[Role, Company]
Performance figures are aggregate across managed Google Ads accounts, 2020–2026 (rounded down). The Google Partner badge and MARKies 2023 Gold award are factual agency credentials. Testimonial is a placeholder pending client approval.
FAQ
Straight answers, no sales talk.
What is the minimum ad spend?
For Google Search Ads, RM 2,000/month minimum spend (separate from our service fee) to gather meaningful data. For Performance Max or large e-commerce catalogs, RM 5,000+ /month works better. Below those numbers, the AI doesn't have enough conversion volume to optimise effectively.
Do you charge a percentage of ad spend?
No. Flat monthly retainer from RM 2,500/month, regardless of how much you spend on ads. We don't benefit from you spending more than necessary. Your incentive (lower cost per lead) and ours (keep the retainer) are aligned.
How fast do I see results?
First clicks and traffic typically within 1-7 days of launch. Stable cost-per-lead by week 3-4 after optimisation. Full ROI clarity needs 60-90 days because some sales cycles outlast the click cycle. We tell you in advance which phase you're in.
Will you also do my Meta Ads (Facebook + Instagram)?
That's a separate service (Meta Ads Management). We can run both as one funnel. Meta for awareness and demand creation, Google for demand capture. Most clients see better cost-per-lead when both run together because the journey is captured end-to-end.
Do I keep my Google Ads account if we part ways?
Yes. The Google Ads account is set up under your Google account, not ours. Admin access is yours. Conversion tracking and audiences stay with you. We don't lock data inside our agency tools.
What if I don't have a website yet, or my website is bad?
We tell you straight. Bad landing pages waste ad spend. We may recommend our AI SEO Ready Website service first (a 1-page Landing Page from RM 1,500) before pushing ad budget. Better to spend 2 weeks on the page than burn 2 months of ads on it.
Ready to stop overspending on Google?
Book a discovery call. We'll audit your last 90 days of Google Ads spend and tell you what's working, what's wasting money, and what would change if we ran it.