Become The Best Top Number 1
Multi-Talented AI Digital Marketer

Learn the critical elements of AI digital marketing, uncover key concepts, strategies and apply those concepts directly to your products, services and brand.

• Lesson 1 - Success principles of AI-powered digital marketing campaign.
• Lesson 2 - Assessing the latest market data, trends and insights from authority sources to plan your next successful marketing strategy.
• Lesson 3 - Key concept about online media, channels & marketing funnels .
• Lesson 4 - Competitor research and market demand analysis framework.
• Lesson 5 - Identify your core customer persona formula.
• Lesson 6 - Uncover consumer online buying behavioral journey.

Learn how to increase brand authority and credibility, build trust and a profitable community with content marketing.

• Lesson 1 - Core concepts of content marketing as a marketing strategy.
• Lesson 2 - Structure your content pillars, theme and format for brand authority and positioning.
• Lesson 3 - Conduct topic research, generate unlimited content ideas that your audience will love within minutes.
• Lesson 4 - Learn effective AI prompt for better content output with accuracy.
• Lesson 6 - Different AI content marketing tools for writing, short video and social media creatives content.
• Lesson 7 - Most common content marketing mistakes, myth and how to avoid them.
• Lesson 8 - How to increase organic reach across different Social Media channel.
• Lesson 9 - How to measure your content marketing effort.

Launch highly effective paid ads campaign on Facebook and Instagram, that will generate consistent leads, improve quality of engagement and reduce overall cost.

• Lesson 1 - Social media paid ads fundamentals, strategies and framework that you can apply across all other social media channels.
• Lesson 2 - How to identify different core and secondary marketing messages for your products and services.
• Lesson 3 - Live demo of ads creation process from setting the right objectives, targeting audience, to setting the right budget. (Latest best practices)
• Lesson 4 - Case study: Campaign monitoring and optimization process.
• Lesson 5 - A/B split testing concepts and strategies.
• Lesson 6 - Retargeting strategy: Pixel, custom and lookalike audience
• Lesson 7 - Working with agencies effectively for better marketing results.

Master profitable Google ads format & how to leverage on the largest Search Engine on earth to generate demand, high quality leads to convert them into customers.

• Lesson 1 - Understand different types of Google Ads campaign objectives, and how to choose a suitable format.
• Lesson 2 - Learn Google ads buying model, ads quality, built-in AI assistant & conversion tracking.
• Lesson 3 - Live demo and practical session of Google ads campaign setup.
• Lesson 4 - How to monitor and optimize your Google ads campaign.
• Lesson 5 - How to optimize your landing page to improve Google ads performance and results.
• Lesson 6 - Using Google ads dashboard for data analytics and measurement with meaningful insights.

Learn what it takes to rank your website on the first page of Google and get your brand mention on AI platform such as ChatGPT, Gemini and Perplexity. Drive high quality traffic to your site 247 consistently without spending a dollar.

• Lesson 1 - Understand how search engine optimization (SEO), generative engine optimization (GEO) and answer engine optimization (AEO) works and why it matters.
• Lesson 2 - Core concepts of AI SEO & common mistakes marketers make.
• Lesson 3 - Technical SEO lists walkthrough and setup processes.
• Lesson 4 - On-page AI SEO keyword research, planning and content optimization process.
• Lesson 5 - Off-page SEO lists of strategies with case studies and resources.
• Lesson 6 - Recommended (Free and Paid) tools for speeding up your SEO marketing process.
• Lesson 7 - Understand Google Analytics 4 and other analytic marketing tools for AI SEO success.
• Lesson 8 - Understand Google Search Console and use it monitor your website performance. (With use case)

Understand the structure of an authority website, UI and UX design, and landing pages with modern design and structure, including best practices and more.

• Lesson 1 - Process and concept of building a website.
• Lesson 2 - Designing the layout structure for maximum engagement and conversion.
• Lesson 3 - Live demo of building your first professional website and/or landing page.
• Lesson 4 - Understand core concept of WordPress, hosting, domain and website theme.
• Lesson 5 - Smart ideas for finding and building a world class professional website . (Beginner friendly)
• Lesson 6 - Website trouble shoot methods and security setup to prevent getting hacked and spammed.
• Lesson 7 - Configure powerful heatmap analytic tools on your website to understand the behavior of your website visitors.

Identify, prioritize, simplify and organize your data to make informed marketing decisions, turn metrics into meaningful insights to optimize and scale your campaign.

• Lesson 1 - Understand different types of marketing data.
• Lesson 2 - Identify core metrics that's align with the company business and marketing goals.
• Lesson 4 - How to "Think": Filter raw data, connect them and generate insights to improve your marketing results using AI.
• Lesson 5 - Understand attribution, UTM parameters and how to track different marketing data based on different marketing funnels.
• Lesson 6 - Troubleshoot your marketing data, find anomalies, look for trends and method to visualize your marketing data.

Proven formula to craft and eye-catching marketing copies and ad captions that combine both human creativity and AI to generate more clicks, influence action, connect with customer and conversion on online.

• Lesson 1 - Principles of conversion-focused marketing copywriting. (With and without using AI)
• Lesson 2 - Legendary copywriting formula that is easy to learn and master.
• Lesson 3 - Learn emotional triggering words that engage reader's attention and drive profitable action.
• Lesson 5 - Evergreen headline formulas that you can use immediately for all marketing channels.
• Lesson 6 - Copywriting strategies (fundamental and with AI) for email marketing to maximum open and click through rate.
• Lesson 7 - Copywriting strategies for content marketing that doesn't sound AI, with your authenticity that will make your audience like and trust you.
• Lesson 8 - Copywriting strategies for landing pages that will improve your conversion, lower ad cost and see results quickly.

How to grow, retain, nurture and increase sales conversion by building a community through email marketing funnels and automation.

• Lesson 1 - Core concepts of a successful email marketing campaign.
• Lesson 2 - Types of emails to write and when to use each of them.
• Lesson 3 - Strategies to increase subscribers open rate and click through rate when you broadcast emails regularly.
• Lesson 4 - How to analyze and optimize your email marketing campaign.
• Lesson 5 - Different types of email marketing funnels for customer's retention, re-activation, engagement, sales and conversion.
• Lesson 6 - How to grow your email list, reduce SPAM scores, tackle unsubscribe rate and increase inbox delivery rate.

Harness the potential of ChatGPT, Gemini, and other AI tools to improve company's marketing efficiency, productivity, and profitability.

• Lesson 1 - Explore the latest features available in ChatGPT and Gemini.
• Lesson 2 - Using AI for reporting and presentations creatively.
• Lesson 3 - What is an AI agent, how does it work, and what can it do.
• Lesson 4 - How to prompt for high-quality images that are ready to use.
• Lesson 5 - Understand the types of AI in video creation.
• Lesson 6 - Identify the gaps, needs, and limitations when using AI.
• Lesson 7 - Ethical consideration and mitigating risk when using AI.

To be a good fit for the program, you are probably:

1. Head of marketing who is managing a marketing team or working with an agency, someone who wants to learn a strategic approach to crafting highly effective digital marketing campaigns for the company, and lead the team to achieve breakthrough and profit growth.
2. Freelancer or aspiring entrepreneur who wants to learn how to learn how to generate more leads, build authority in their niche online.
3. Executives who focus on executing most of the marketing activities and tasks that are responsible for communicating with your superior and spearheading the company's marketing direction.
4. Individuals who think that they're lacking ideas and digital strategies; those who want to upgrade their digital marketing competency, skillsets, and knowledge based on what is currently working without wanting to waste effort and time going through trial and error.

The training fees start from USD 1,200 per day or RM 6,000 per day for the HRD Corp claimable fund in Malaysia, depending on the class size, with a minimum of 5 participants required to start the class.

All sessions include lunch, tea breaks, handouts, training materials, online video lessons, and a community support group after the workshop.

All the training, content, and case studies shared in class are based on years of hands-on experience and the real work we do daily as an agency.

Everything is 100% actionable, measurable, attainable, scalable, and achievable. You’ll start seeing results almost immediately once you apply what you've learned during the workshop.

If you encounter any issues, the facilitator and coaches from Alexander's team will be available to assist you after the workshop as well.

It is my mission to educate what I've learned throughout my career as a marketer, and as a business owner, to help more young marketers and businesses to do better no matter the good or the bad times.

I don't gatekeep when I teach. 

I also make it super easy to understand through frameworks, activities, with real examples, and over the shoulder demos, so I can show you exactly how it's done.